Post 64


Are You Benefiting From Multiple Forms Of Income?

When I was a freshman in college, my business teacher preached to the class that more than one form of income is necessary to be successful. Multiple forms of income can be achieved in a number of ways, all businesses are doing it. A clothing store doesn’t just sell one type or brand of clothing, a fast food place isn’t just selling hamburgers, a grocery store isn’t just selling one type of item, etc.  All businesses out there are utilizing multiple forms of income to help them grow. Most households are utilizing multiple forms of income, where the spouses both have full-time jobs. 

But if you are an individual, how will you achieve multiple forms of income. It’s not easy, but it can be done. There are a lot of ways, the stock market and real estate are a couple of ways to get some extra income, but they require a whole lot of capitol that most individuals do not have. There is a more cost effective way that with the right consistency, you can achieve the success you are looking for, and that way is with the Internet. The Internet has exploded in such a way that millions of people are on there all around the world. Imagine the world being your market, with the right marketing; your Internet home based business can be that other form of income you’ve been looking for. 

Again, I didn’t say it was going to be easy. You need to do your research, and know which opportunities will help you benefit from multiple forms of income. The best thing about the Internet today is that a lot of opportunities will help develop a website for you. So you don’t have to hire a web developer or develop the website yourself. A lot of legitimate home-based business opportunities also help you by allowing you to offer multiple products or services. So in essence you become an online resource for your customers. 

The biggest key to any business though is marketing. How are you going to attract the traffic to help grow your business and give it more exposure? You need the traffic, and with marketing you’ll get the sales. This happens with any business, and being an individual, you don’t have unlimited resources, so you need to market smart. There are various ways to market your home-based business on the Internet that is cost effective, or even free. Internet marketing can also be fun, because you would be marketing to the world, your online home based business is also a 24 hour business. 

Let’s look at Internet marketing closer. One cost effective marketing technique is the pay-per-click method. What is pay-per-click? Pay-per-click is posting an ad on a search engine (i.e. Google, Yahoo, MSN) and anytime someone searches for a particular keyword and clicks to view your website you pay for that click. Clicks can cost pennies each time a consumer decides to view your website from the search engines. How many people are using search engines? I use them everyday, when I’m looking for a certain product, service, shoot, people search for cars on search engines. Search engines can really boost your exposure with the right keywords. 

Another form of advertising is ezine advertising. Ezines are website where there are thousands of subscribers, you pay for an ad, and their database is sent your ad via email. Now this cost ranges, but there are a lot of ezines out there where it is very cost effective to send an ad out. An ad on an ezine can also produce hundreds of consumers to your website and give you the exposure you need. 

Now there are ways to do some marketing where it is free, and we all like stuff that’s free. One free way is to go on to forums where you can post some ideas and have your website in your signature. People will read your posts and click on your website. It happens every day. All you need to do is find these forums that are related to your particular business and do a little writing. The other way to get exposure to your website is article marketing. This is such a powerful form of attracting traffic. I never thought this was a form of marketing, but it is, and it is powerful. This not only gives your website more attention. People want to know more about the person’s article they are reading, and visiting your website is one way. Think of it this way, when someone does a search on your name, what will they find? Think of the Internet as your report card. If you’re not on there, how good is your grade? 

The bottom line is that no matter what opportunity you get involved with, do your research, make sure that you can make money in various ways, and market your website. Without marketing, you are just wasting your time and money with any business you get into. Once you see that traffic growing you’ll be hooked. 

Authored by Tom Crowe

HomeBusinessOwner 2016